Monday, January 24, 2011

Fad

Ugg Boots during the summer

Trucker Hats

Classical

Little Black Dress

Men's Suits

Past Era's

Neon Shirts

Animal Print

Pendelum

Maxi Skirts

Mini Skirts

Sunday, January 23, 2011

Fashion Blog Week 1 Apparel Marketing


Michelle Obama

Michelle Obama is a very trendy political figure in our society because she knows how to dress the part of our first lady but at the same be a very trendy lady in the fashion world. She can be influential to both an older generation and younger generation with her trendiness.



Lady GaGa

Lady GaGa is a huge influence in society with her outlandish fashion. She wears some of the craziest designs and outfits that she pulls off great. She is influential to a younger generation in society with her different fashion sense from all other celebrities.




Brad Pitt

Brad Pitt has always been a trendy male celebrity for fashion. He has a rugged clean stlye that cleans up well for award shows and other high events.

Sunday, August 22, 2010

Fashion Blog Week 6

Does a blood diamond have the same factor and statement then the fur industry has? Activist believe so, first animal rights activists went after the fur and leather industry. The sale of a blood diamond helps fund the African armies and rebel groups with their war efforts. According to documents the US-based Rapaport Diamond Trading Network, they want to ban the sale of diamonds from these notorious and turbulent mines in Zimbabwe. Rapaport is the largest United States buyers in diamonds. The company wants their 10,000 member base to raise awareness about human rights abuses and the forced child labor in Zimbabwe. With a ban this could help diamond mines being monitored and ensure that the diamonds aren’t taint with conflict but also not taint with human abuse. With this ban it would also help worried buyers about getting a tainted diamond. I believe that it doesn’t have the same effect as animal rights. There is a difference between animal rights and human rights. When humans are getting killed over something as such as diamond it’s really hard to stomach that something you have purchased may be at the life of someone. My views on the fur industry are I believe that they are highly mistreated and need a better way of skinning them.


Article

Site
http://news.yahoo.com/s/csm/20100817/wl_csm/320095_1

By Scott Baldauf Scott Baldauf – Tue Aug 17, 1:34 pm ET
Johannesburg, South Africa – First animal rights activists went after the fur industry. Then Hollywood went after “blood diamonds” that African armies and rebel groups sold to fund their war efforts. Now a significant part of the diamond industry itself – the US-based Rapaport Diamond Trading Network – wants to ban the sale of diamonds that come from certain notorious mines in the turbulent nation of Zimbabwe.

Rapaport is one of the largest buyers of diamonds in the US.

Do any of these campaigns actually work? The answer is that some do, and activists are hoping that the action taken by the 10,000-member Rapaport group will serve to raise awareness about human rights abuses and the prevalence of child labor and forced labor in Zimbabwe, and perhaps even change the way the world monitors the diamond mining industry.

“I think the significance of this is that the US diamond market is one of the biggest in the world, and when they say they will only purchase a diamond when they are sure that diamond is not from the Marange diamond fields in Zimbabwe, they are taking a moral stand,” says Tiseke Kasambala, a senior researcher on Zimbabwe for Human Rights Watch in Johannesburg.

STORY: Zimbabwe slams 'lunatic group' for banning its diamonds

Such a ban could help to force the international body that monitors the diamond trade, the so-called Kimberley Process, to ensure that diamonds are not only free of the taint of conflict, but also of the taint of more broader human rights abuses, Ms. Kasambala says. “This shows the Kimberley Process that it need to do much more, to press the government to be accountable for its behavior.â€

Diamond industry's image problemThat the diamond industry is taking steps to keep politically-tainted stones out of circulation is hardly a surprise. The market is glutted with diamonds, many of them coming out of Russia and other markets that were once off limits, and movies like the action thriller “Blood Diamondâ€

Yet the very same global diamond industry watchdog created to clean up the diamond trade in conflict zones (the Kimberley Process) has given Zimbabwe’s diamonds a clean bill of health, sending a mixed signal to consumers looking for a guilt-free purchase. And if US diamond buyers can do without a few hundred thousand Zimbabwean stones, then it is also true that Zimbabwe sellers can do without 10,000 US-based diamond traders. Which again raises the question: will this boycott work?

“You have to ask yourself is there another market, and my experience is that there is always another market for minerals,” says Laura Seay, an assistant professor of political science at Morehouse College who has studied the minerals market in conflict zones in central Africa. “One of the flaws of the Kimberley Process is that it was designed around conflict, not around inhumane conditions or other more ambiguous human rights abuses such as child labor or forced labor.”

One of the positive effects of the Kimberley Process, Ms. Seay adds, is that it did manage to raise awareness among consumers about where diamonds often come from, and how to avoid funding conflicts with one’s spending habits. “If Rapaport can be successful in raising awareness about Zimbabwe diamonds, then it could be effective. And it could push the Kimberley Process to look more broadly at other human rights abuses.”

Looking eastTo be sure, America is one of the largest markets for diamonds – even in tight economic times such as these. But there are other emerging markets, many of them in Asia, which are experiencing rapid economic growth. Last week, China replaced Japan as the world’s second largest economy after the US, and it stands ready to overtake the US in the coming decade.

“I think there are a lot of other buyers for diamonds out there, such as India, which are quite keen to buy diamonds,” says Raymond Louw, editor of the Southern Africa Report in Johannesburg. “I think this is a going to act as a token rather than a debilitating measure for the regime of [Zimbabwean President] Robert Mugabe.”

For its part, Zimbabwe’s government pointed out that its sale of 900,000 diamonds last week – the first since sanctions were lifted by the Kimberley Process last year – was completely legal and above board, and said that a ban on Zimbabwe diamonds would have little or no effect.

"If [the Rapaport group] mobilize other nations to ban our gems, then we will be left with no other options other than embarking on the Look East Policy, which over the past 10 years kept the country moving despite illegal sanctions,” says Zimbabwe's Minister of Mines, Obert Mpofu in a Monitor interview. "We will sell our stones to countries where they are welcome. We have countries like China, Malaysia, Russia, India and other Asian countries where we can market our diamonds."

Sunday, August 15, 2010

Fashion Blog Week 5

The company that was made famous by Jackie Kennedy in the 1960’s Marimekko is a clothes finisher and textile group. The company is well known for its simple lines and bright prints. This company just dropped 44 percent in its second-quarter when it expanded abroad. On Thursday the company stated they would be expanding their showrooms and stores in United States, Sweden, Germany, and South Korea. The Chief Executive Mika Ihamuotila believes with this expansion it will develop Marimekko’s business and that the company is focusing on developing the product selection and opening new stores. The Marimekko Company has been expanding to avoid bankruptcy in the 1980’s. The company’s clothes and fabrics have been featured in Sex and the City.

http://www.reuters.com/article/idUSLDE67B0JO20100812

ARTICLE:


UPDATE 1-Finnish fashion house Marimekko expands abroad

* Q2 EBIT 0.588 mln eur, vs Reuters poll avg 1.18 mln eur

* Q2 sales 15.7 mln eur, vs Reuters poll avg 16.2 mln eur

* Shares down 3.2 pct

(Adds details on international expansion, shares)

HELSINKI, Aug 12 (Reuters) - Finnish clothing and textiles group Marimekko (MMO1V.HE), made famous by Jackie Kennedy in the 1960s, reported a 44 percent drop in second-quarter operating profit as it invested to expand abroad.

The company known for its bright prints and simple lines said on Thursday it would open new showrooms and stores in the United States, Sweden, Germany and South Korea this year to build on a wider economic recovery for future growth.

"I have great confidence in the development of Marimekko's business," Chief Executive Mika Ihamuotila said in a statement.

"Our focus will be on developing the product selection and opening new stores and distribution channels in the United States, northern Europe and east Asia."

Shares in Marimekko fell 3.2 percent to 11.05 euros by 0902 GMT, underperforming a flat wider Finnish market .OMXHPI, after the company's operating profit of 0.6 million euros ($0.8 million) missed all estimates in a Reuters poll. [ID:nLDE6731AC]

Sales in the April-June quarter fell 1.6 percent to 15.7 million euros, also missing all the poll estimates.

Marimekko has been expanding since narrowly avoiding bankruptcy in the 1980s. Its clothes and fabrics have since featured in the hit U.S. television series Sex and the City.

The company stuck to its guidance for roughly flat 2010 sales and operating profit. ($1=.7759 Euro) (Reporting by Georgina Prodhan; Editing by Jon Loades-Carter)

Sunday, August 1, 2010

Fashion Blog Week 3

Counterfeit products have been plaguing American businesses for years. It is estimated that the counterfeiting industry cost American businesses about $200 billion a year. Criminal have counterfeited of fashionable luxury items like $2,800 Louis Vuitton handbags, and even Kooba bags and Ugg boots. Now authorities in California have recently seized counterfeit Angel Soft toilet paper. Factors in China have been the main factor of counterfeiting luxury items. With the Anti-Counterfeiting and Product Protection Program cracking down on fake products being exported from China, what can they make? They decided to start producing knockoffs of lesser-known brands. They are easily sold on the internet priced higher than obvious fakes. They figured out that if they price the items near retail price that people don’t become suspected and buy a fake without even knowing it. The internet is becoming much harder to enforce and patrol.
In my opinion counterfeits will always plague America as long as there are high fashion items and products. This is why I always make sure the items I buy are at a retail store.
http://seattletimes.nwsource.com/html/nationworld/2012502070_knockoffs01.html?syndication=rss



Originally published Saturday, July 31, 2010 at 3:44 PM

Comments (9) E-mail article Print view Share

In tough economy, product knockoffs get even cheaper
In this economy, even counterfeiters are trading down. After years of knocking off luxury products like $2,800 Louis Vuitton ...

By STEPHANIE CLIFFORD

The New York Times

Related

In this economy, even counterfeiters are trading down.

After years of knocking off luxury products like $2,800 Louis Vuitton handbags, criminals are discovering there is money to be made in faking the more ordinary — like $295 Kooba bags and $140 Ugg boots. In California, the authorities recently seized a shipment of counterfeit Angel Soft toilet paper.

The shift in the counterfeiting industry, which costs American businesses an estimated $200 billion a year, plays to recession-weary customers looking for down-market deals, the authorities say. And it has been fueled in part by factories sitting idle in China.

Almost 80 percent of the seized counterfeit goods in the United States last year were produced in China, where the downturn in legitimate exports during the recession left many factories looking for goods — in some cases, any goods — to produce.

"If there is demand, there will be supply," said John Spink, associate director of the Anti-Counterfeiting and Product Protection Program at Michigan State University. In China, he said, "It's all of a sudden them saying, 'We have low capacity. What can we make?"'

The answer is increasingly knockoffs of lesser-known brands, which are easy to sell on the Internet, can be priced higher than obvious fakes, and avoid the aggressive programs by retail companies, customs enforcement and the big luxury brands to protect their labels, officials say.

The results: Faux Samantha Thavasa bags for $113 and Ed Hardy hoodie sweatshirts for $82.50. And, bizarrely, imitations that are more expensive than the real ones: In 2007, Anya Hindmarch sold canvas totes that said "I'm Not a Plastic Bag" for $15. Now fakes are available on the Web for $99.

"If it's making money over here in the U.S., it's going to be reverse-engineered or made overseas," said Jonathan Erece, a trade-enforcement coordinator for U.S. Customs and Border Protection in Long Beach, Calif. "It's like a cat-and-mouse game."

The traders in mid-price fakes are employing another new trick: By pricing the counterfeits close to retail prices — which they can do when the original product is not too expensive — they entice unsuspecting buyers.

Any savvy shopper, for example, knows a Louis Vuitton bag selling for $100 cannot be the real thing. But when NeimanMarcus.com, an authorized retailer for Kooba bags, sells them for $295, and a small website sells them for $190, a deal-hunting consumer could think she has scored a bargain. (She hasn't. The $190 bag is a fake.)

"If the price points are somewhat close, some consumers get duped into believing they're getting a real product," said Robert Barchiesi, president of the International AntiCounterfeiting Coalition, a trade group. "They might be looking for a bargain, but a bargain to buy real goods."

The counterfeiters are also lifting photos and text from legitimate websites, further fooling some shoppers.



"The consumer is blind as to the source of the product," said Leah Evert-Burks, director of brand protection for Ugg Australia's parent company, the Deckers Outdoor Corporation. "Counterfeit websites go up pretty easily, and counterfeiters will copy our stock photos, the text of our website, so it will look and feel like" the company site, she said.

While all of it is illegal, the authorities do not publish statistics on what brands' products are being counterfeited. But designers and trade experts said the down-market trend in counterfeiting became more noticeable over the last year, as counterfeiters got more inventive.

The field is big: The total value of counterfeit goods seized by U.S. customs officials increased by more than 25 percent each year from 2005 to 2008, using the government's fiscal calendar. In fiscal 2009, as imports overall dropped by 25 percent, the value of counterfeit products seized dropped by only 4 percent to $260.7 million.

The official statistics capture only a piece of the problem, companies and experts say, because so many counterfeiters market directly to customers on the Internet and many of those sales go undetected by the authorities.

"Online is much harder" to patrol and enforce, said Todd Kahn, general counsel for Coach, the handbag and accessories company.

That is particularly true for smaller brands, as Anna Corinna Sellinger, co-founder and creative director of the New York clothing and accessories company Foley & Corinna, learned.

A couple of years ago, she began checking out which Foley & Corinna items were selling on eBay. Her city tote, which now retails for $485, was a popular item, but on some listings "there was something off — it's a color I never did, or a leather I never did," she said.

As other sites proliferated, and Corinna Sellinger noticed more and more Internet fakes, she stopped looking altogether.

"It's just too frustrating," she said. "You can try to do something, but it's so big and so fast."

The lesson for many counterfeiters has been that they have a better chance of getting away with it if they copy smaller brands like Foley & Corinna — even though Foley & Corinna, while popular with celebrities and fashion types, is not widely recognized as a status brand and its bags can be had for as little as $126 on the brand's own website.

"Once it's out there a lot, people won't even want the real one because then they're like, 'People are going to think it's fake,"' Corinna Sellinger said. "It takes the product away from the designer

Sunday, July 25, 2010

Week 2 Current Event

Recycled clothing becoming a popular trend again in fashion, with two used retail clothing stores open in a metro area in Colorado in the last two months. These used clothes are usually referred to as recycled clothes and are generally priced at 70 to 80 percent below retail price. One resale clothing store has a demographic of women between the ages of 30-50 years old and sells name brand clothing. According to the owner of Clothes Mentor Jim Gresham said that he got involved in this business because it was interesting market. Another recycled clothing store in Colorado that just opened is Uptown Cheapskate and owners said that customers have been buying and filling the racks in the past month. They believe that due to the poor economy that retail chains like these are rising. One other chain in Colorado called Plato’s Closet has been opened since 2003 says they have had booming business since the economy went bad. These type of stores will thrive during and even after a recession and in any economic condition due to the fact that consumers are starting to go into a green mode and beginning to recycle more.

http://coloradocommunitynewspapers.com/articles/2010/07/26/centennial_citizen/news/15_hs_used_clothing_ce.txt

Sunday, July 18, 2010

Fashion Blog Week 1

In Miami on July 16 2010 the Mercedes-Benz Fashion Week Swimwear was released showcasing many different designers and their newest and latest swimwear lines. The Mercedes-Benz Fashion Week will be showing new lines from July 15-19. Today designer Trina Turk showcased her new line of swimwear that she said she was inspired from the glamorous getaways from Hollywood's rich and famous like the city of Acapulco. Her collection had unique prints and a full range of colors. The fashion week not only offers an array of different designers collections but the new 2011 E-Cabriolet which is a four door car. Another different design incorporated in this week was the Esther Williams Suite which was redesigned by local designer Barton G. This newly designed suite featured a beach theme during the summer in Miami.


http://finance.yahoo.com/news/MercedesBenz-Fashion-Week-prnews-1142820300.html?x=0&.v=1


Mercedes-Benz Presents Designer Trina Turk Click Here to Download Image
Press Release Source: Mercedes-Benz USA On Friday July 16, 2010, 9:00 am EDT
MIAMI, July 16 /PRNewswire/ -- Mercedes-Benz Fashion Week Swim is shining bright as a packed schedule of designers showing their newest and creative swimsuit styles gets underway in South Beach Miami at The Raleigh Hotel. From July 15-19, 2010, twenty shows light up the runways from leading swimwear brands including Mara Hoffman Swim, Poko Pano, Cia.Maritima, Nicolita and this season's Mercedes-Benz Presents Designer, Trina Turk.

(Photo: http://photos.prnewswire.com/prnh/20100716/NY36131 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100716/NY36131 )

(Logo: http://photos.prnewswire.com/prnh/20100305/MERCEDES-BENZ-LOGO )

(Logo: http://www.newscom.com/cgi-bin/prnh/20100305/MERCEDES-BENZ-LOGO )

Fashion insiders making their way through the Grand Cabana runway entrance at Mercedes-Benz Fashion Week Swim can get a glimpse of one topless model taking in the Miami sunshine. The 2011 E-Cabriolet, the newest four-seat convertible developed for year-round top down driving is the star of this season's shows. The E-Cabriolet's four season use is possible through several innovations including a newly designed insulated, sound-dampening soft top that provides a clearly noticeable reduction in the interior noise level compared to conventional fabric soft tops. Another innovation that has many drivers excited is the new AIRCAP system, a virtual wind blocker that rises at the touch of one button to reduce air turbulence in the vehicle's interior.

Mercedes-Benz Presents Designer Trina Turk shows off her latest collection drawing inspiration from the city of Acapulco in the 1960's & 1970's, an era known for glamorous getaways by Hollywood's rich and famous and the international jetset.

The collection is a mix of her unique prints in a range of colors including sophisticated uses of black and white to multi-colored patterns of free flowing shapes. A significant amount of emphasis and detail is on the hardware throughout the collection inspired by Trina Turk's signature patterns and her love of vintage jewelry and architecture.

The Mercedes-Benz Star Lounge in the Esther Williams Suite, a haven for designers, celebrities, VIPs, media and guests, takes on a new look from local design firm Barton G. The suite makeover incorporates a beach summer theme including white and sand palette with aqua accents bringing the sea and light into the interior. Pillows designed by Trina Turk are beach inspired, and are coordinated with the drapery and floral arrangements displayed in glass tank with marble and bamboo bringing an element of purity to the overall decor. Architectural lighting and seating invoke Mercedes-Benz luxury and a perspective mirror allows guests to see themselves within the glamorous Star Lounge setting.

About Mercedes-Benz USA

Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 12 model lines ranging from the sporty C-Class to the flagship S-Class sedans and CL coupes.

Mercedes-Benz USA is the title sponsor of IMG Fashion's Mercedes-Benz Fashion Week in New York and Mercedes-Benz Fashion Week Swim in Miami through 2013.

MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans in the US. More information on MBUSA and its products can be found at www.mbusa.com and www.mbsprinterusa.com.

Accredited journalists can connect with and follow us at:

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